How Is Consumer Behavior Changing?
Required Materials
Word processing software
In this activity, you’ll watch a video related to how, after a major recession, our culture changed, and with it consumer behavior. Then, write a newspaper column giving tips for consumers based on the Ted Talk and what you have learned in the Unit.

Step 1: Watch the Videos
Watch the following Ted Talk:

John Gerzema: “The post-crisis consumer.”

Step 2: Write Newspaper Advice Column
Now you will write a newspaper article entitled, “Tips for Consumers”. In it you want to give advice on how to make the best decisions when it comes to purchasing.

Imagine that you had interviewed John Gerzema and quote him in your article at least twice. Be sure that your article discusses the following:

Researching big purchases
Buying durable products
Avoiding impulse buying by delaying purchasing for a day or more