Quality, value, and popularity are the top three characteristics mothers seek when purchasing baby products. 94% of gen y consumers state that trust plays a critical role in making a purchase. 92% of consumers trust user-generated content more than traditional advertising. 74% of consumers trust friends, familys, and influencers opinions they see on social media for products and purchases. 89% of gen y consumers would consider themselves active social media users. 80% of gen y consumers use social media for product recommendations. 49% of gen y consumers follow brands and retailers on social media. based on the information you learned from the focus group reports, which of the digital marketing channels do you recommend starting with?