contestada


Broker Ola has twice published advertisements that have gotten her in trouble
with protected classes. What should Ola do to prevent future advertising
problems?
Write the ads from the perspective of the largest protected class.
Write the ads from the perspective of all protected classes.
Hire testers to see what they think of her ads.
Purchase additional errors and omissions insurance.

Respuesta :

Answer:

B. Write the ads from the perspective of all protected classes.

Explanation:

Ola must do in-depth research on the list of protected classes in the target market and their characteristics like customs, traditions, beliefs, etc., These factors must be strictly considered before implementing their advertisements so as to avoid negative impact among its customers.