Your Assignment, Part I
Imagine you have decided to start a business. This is your opportunity to select a
business endeavor that interests you and engage in the marketing process. Choose
wisely because you will work on building this business not only in this project, but
also in the projects for Units 3 and 4. You should answer all questions in a separate
document that you will hand in to your teacher.
First, think about the type of business you want to create. Will this business offer
mainly goods, services, or a combination of both? Here is a list of ideas to get you
started:
• Restaurant or catering company
• Company that sells specialty goods, such as sporting goods or electronic
devices
• Service-oriented company, such as dog-walking, web design, or tutoring
1. List the type of business you will have.