One characteristic of direct marketing that distinguishes it from other tactics is that it:
a. emphasizes developing a customer database.
b. relies on audience segmentation.
c. depends on consumer response for its success.
d. has a lower cost per contact.

One characteristic of direct marketing that distinguishes it from other tactics is that it has an emphasis on developing a customer database. This is a type of marketing that uses databases to keep track of both customers and potential customers in order to create personalized communications and promote products and services for marketing purposes.

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One characteristic of direct marketing that distinguishes it from other tactics is that it: a. emphasizes developing a customer database. b. relies on audience segmentation. c. depends on consumer response for its success. d. has a lower cost per contact.

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One characteristic of direct marketing that distinguishes it from other tactics is that it:
a. emphasizes developing a customer database.
b. relies on audience segmentation.
c. depends on consumer response for its success.
d. has a lower cost per contact.