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The first time that timko saw a certain pickup truck, he immediately liked the way it performed. later, he learned that its performance was good, but not as good as he had first thought. his initial attitude, by which he judged later ideas about the car, is what social psychologists call a

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W0lf93
This would be an example of cognitive anchor. This is a cognitive bias that humans tend to form and to rely on far more heavily than the should based on the first and sole bit of information they receive.